Amazon India launches ‘Yoga store’ to celebrate International Day of Yoga

Officially launched by Sarbananda Sonowal, Hon’ble Minister of AYUSH and Minister of Ports, Shipping & Waterways, Government of India at a physical launch, the store not only extends an opportunity for customers to adopt a healthier lifestyle but also aims to boost the growth of emerging Indian brands and manufacturers in the health and fitness category.

Sarbananda Sonowal, Hon’ble Minister of AYUSH and Minister of Ports, Shipping & Waterways, Government of India, said, "Yoga is an ancient practice that promotes holistic well-being and aims to improve the overall quality of life. I am pleased to be a part of the launch and would like to extend my heartfelt congratulations to Amazon India on the successful launch of the ‘Yoga storefront’ in alignment with honorable Prime Minister Narendra Modi Ji's vision of ‘Healthy and Fit India’. This is yet another significant contribution from Amazon India towards transforming and shaping the world of Indian e-commerce and entrepreneurship."

Manish Tiwary, Vice President & Country Manager, Consumer Business, Amazon India, said, "We are excited to support the Government's vision to build a healthy and fit India. With our endeavor to provide high-quality yoga products, equipment and resources for our customers and support their physical, mental, and spiritual wellness, the Yoga store also reinforces Amazon India's commitment to nurture and support local manufacturers and sellers."

The Amazon India's Yoga store will offer access to thousands of sellers and 10k+ different products. The store extends a holistic shopping experience to customers where they can avail great deals on yoga essentials such as yoga mats, blocks, yoga wheel, accessories & much more across top brands. Amazon India is also expanding its offerings in the sub-categories like Aerial Yoga, Iyengar Yoga products, Yoga mats for Kids, Travel Yoga mats and much more.